Abigail Walker

Abigail Walker

SVP, Head of Strategy at Jack Morton Worldwide
New York, United States

Positions

SVP, Head of Strategy
Jack Morton Worldwide
May 2014 - Present (3 years 5 months)
VP, Director Creative Strategy NA: Momentum WW & Fitzgerald + Co & McCann Worldgroup
Momentum Worldwide
February 2013 - Present (4 years 8 months)
VP, Strategy
Momentum Worldwide
January 2010 - April 2014 (4 years 3 months)
Responsible for delivering consistent, innovative, quality thought across the NY agency, and the delivery of the agency’s positioning and creative manifesto. Charged with driving thought leadership, and strategic creative progression.

Key Clients:The Coca Cola Company (TCCC) Global & NA: Global: Music, Shopper, ExM. Coke Red NA: Core IMC. Coke Zero NA: Core IMC, Digital & Shopper Innovation, Music, Nascar. American Express (AXP), William Grant & Sons Portfolio, Sony Pictures Home Entertainment (SPHE), Porsche, Microsoft (NA & Global)
Senior Strategist
London, United Kingdom
May 2010 - January 2011 (8 months)
Key Strategist in team. Responsible for innovative cross-platform strategies, brand planning for UK and Global client base, key pitch player.

Key Clients: TCCC NWEN, Heineken portfolio, Levis UK, Doctor Martens Global, Bing.
Strategic Account Director
Greenroom@Momentum
May 2008 - May 2010 (2 years)
Key pitch strategist responsible for new business, as well as organic expansion of existing client base.

Key Clients: Nestle: Randoms, After 8, Rolo, Nesquik, Jenny Craig, Playstation Europe.
Consultant
Telegraph /Amnesty
November 2007 - May 2008 (6 months)
Freelance Consulting for TMG Group, and Amnesty International.
Social and Digital Campaign Consultant: Holler Digital
Account Manager / Project Manager
Interesource New Media (Full Service Agency)
May 2006 - November 2007 (1 year 6 months)
Doggysnaps – 2nd Stage development: full redesign and functionality enhancements- Winner: Yahoo’s Social Media website of 2007.
Virgin Music UK: Phase 2 site development: encompassing streaming capability, DRM, download manager, full editorial CMS, reporting platform and data feeds from AMG and Medianet.
Mirror.co.uk – full multi-blogger platform construction. Strategic Lead: The Mirror Group’s 3 yr Blogging Platform Roadmap
Lloyds.com – Implemented internal multi-user blogging platform, Lloyds broadcast strategy and KoP
Marketing Assistant
GE Capital
February 2005 - May 2006 (1 year 3 months)

Education

BA Honours, Industrial Design and Technology

Loughborough University
1999 - 2002 (3 years)

Tonbridge Grammar School for Girls

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