Title | Lucy and Henry 1 |
Agency | Forsman & Bodenfors Göteborg |
Campaign | Lucy and Henry |
Advertiser | Postnord Logistics |
Brand | Postnord Logistics |
Date of First Broadcast/Publication | 2016 / 9 |
Business Sector | Industry |
Story | To illustrate Postnord’s delivery service, this campaign depicts lovers Henry and Lucy, who keep trying to outdo one another with tokens of their love. When Henry sends a pebble from their day on the beach, Lucy responds with rocks “from which you can extract valuable minerals”. Lucy sends a scarf, Henry sends his clothes. When she sends him a lock of hair, he sends ALL his hair. The escalation ends when Lucy sends a collection of red objects, and he responds with 900 kilos of red meat. She dumps him, and sends back all his gifts via Postnord. |
Philosophy | PostNord is the leading logistics company in the Nordics. And the perfect choice for the loving couple 'Lucy and Henry' and their long distance relationship. Thanks to PostNord´s logistics services, the couple can express their love in so many different ways. The brilliantly funny ads were created by Forsman & Bodenfors and directed by Bacon's Bart Timmer, and will run in Sweden, Denmark, Norway and Finland. |
Media Type | Television & Cinema |
Length | |
Copywriter | Johan Holmström |
Art Director | Ted Mellström |
Planner | Lars Friberg |
Account Director | Mehmaz Bejne |
Designer | Axel Soderlund |
Producer | Magnus Kennhed |
Account Manager | Lena Grundström |
Editor | Robin Sive |
Post Production | Gangsters |
Stylist | Johanna Borggren |
Production Designer | Catharina Nyqvist |
Production Company | Bacon |
Producer | Sandra Sohlman |
Executive Producer | Ylva Axéll |
Director of Photography (DOP) | Carl Nilsson |
Director | Bart Timmer |