| Title | Change The Ending |
| Agency | The Beyond Collective |
| Campaign | Change The Ending |
| Advertiser | Alzheimer's Research UK |
| Brand | Alzheimer’s Research UK |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The heartbreaking animated film brings to life the ‘happily ever afters’ that dementia has stolen. Despite the fact that millions in the UK will go through a devastating journey with dementia, there is still a startling lack of awareness about the early symptoms of the condition. Alzheimer’s Research UK has revealed that less than half (49%) the British public can name memory loss as an effect of dementia, with over a fifth (22%) saying they have no idea how the condition impacts people.With this campaign, Alzheimer’s Research UK urges the nation to stand with them to find a cure for dementia and change the ending for millions.The two minute film launched on TV with a special ad break in Channel 4 News on September 21st - World Alzheimer’s Day. |
| Media Type | Branded Content |
| Length | |
| Media Agency | Yonder Media |
| Advertising Manager | Lorna Dawson |
| Advertising Manager | Hannah Reynolds |
| Chief Creative Officer | Dom Goldman |
| Creative Team | Artem Bjork |
| Creative Team | Ash Prentice |
| Creative Team | Tim Van Der Mee |
| Managing Director | Jonny Ray |
| Business Director | Anna Fotheringham |
| Account Executive | Alice Ingram |
| Chief Production Officer | Laura Graham |
| Agency Producer | Annabel Jewers |
| Agency Producer | Charlotte Jude |
| Agency Producer | Elin Tiberg |
| Head of Design | Andy Breese |
| Designer | Maria Kay |
| Designer | Kieran Rafferty |
| Strategy Director | Mike Phillips |
| Strategy Director | Claudia Bennett |
| Animation | Passion Pictures |
| Director | againstallodds |
| Producer | Matt Saxton |
| Executive Producer | Belle Palmer |
| Production Company | Tubby Brother Films |
| Director | Dan Tubby |
| Director | Ben Tubby |
| Producer | Rosie Litterick |
| VFX/Post Production | No.8 |
| Post-production Producer | Ellie Thwaites |
| Post-production Producer | Karen Noden |
| Sound Designer | Sam Robson |
| Music / Sound Design | Wake the Town |
| Music Composer | Tom Player |
| Music | Dominic Bastyra |
| Managing Director, Media | Ed Cox |
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