| Title | Little Red Riding Hood |
| Agency | TBWA\HAKUHODO |
| Campaign | Know Your Risk, Change Your Destiny |
| Advertiser | AIG Direct |
| Brand | AIG General Insurance |
| Date of First Broadcast/Publication | 2017 / 12 |
| Business Sector | Insurance |
| Story | A campaign to promote the new brand to its Japanese audience called ‘Know Your Risk, Change Your Destiny’, plays on the idea that if AIG had been involved, characters like Red Riding Hood and The Three Pigs would have been better safeguarded. It hopes to promote a key part of the AIG General Insurance offering of Active Care. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Kazoo Sato |
| Creative Director | Takahiro Hosoda |
| Creative Team | Hiroshi Yamazaki |
| Creative Team | Kei Tominaga |
| Creative Team | Tetsuya Umeda |
| Creative Team | Tomoko Kasugai |
| Art Director | Keisuke Shimizu |
| Art Director | Yosuke Sugioka |
| Assistant Agency Producer | Masato Midorikawa |
| Director | Kazuya Yamazaki |
| Account Executive | Kei Kaneko |
| Account Executive | Eriko Matsumoto |
| Account Executive | Kasumi Shimada |
| Account Executive | Rena Sonokawa |
| Account Executive | Yukiko Okubo |
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