Nick Collett
Director at Salt TV
London, United Kingdom
TitleTrain V. Plane
Agency
Campaign Do It Better
Advertiser Virgin Trains
Brand Virgin Trains
Date of First Broadcast/Publication 2016 / 10
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Tagline A far better ride
Philosophy TMW Unlimited has created a risqué digital campaign for Virgin Trains to really make people reconsider their travel choices.
The two online videos feature couples discussing what at first appears to be their sex lives – confessing more and more outrageous practices – until it becomes clear they’re actually talking about travel.
In each film, one couple discusses their blissful journeys by train, while the other couple shares the disappointment and discomfort of their ‘experiences’ when flying or driving. 
Media Type Television & Cinema
Length
Production Company
Creative Director
Creative Director
Account Director
Agency Producer
Director
Producer
Sound Design

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