Title | Train V. Plane |
Agency | TMW Unlimited |
Campaign | Do It Better |
Advertiser | Virgin Trains |
Brand | Virgin Trains |
Date of First Broadcast/Publication | 2016 / 10 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Tagline | A far better ride |
Philosophy | TMW Unlimited has created a risqué digital campaign for Virgin Trains to really make people reconsider their travel choices. The two online videos feature couples discussing what at first appears to be their sex lives – confessing more and more outrageous practices – until it becomes clear they’re actually talking about travel. In each film, one couple discusses their blissful journeys by train, while the other couple shares the disappointment and discomfort of their ‘experiences’ when flying or driving. |
Media Type | Television & Cinema |
Length | |
Production Company | Salt TV |
Creative Director | Dave Willis |
Creative Director | Luke Clark |
Account Director | Clare Franks |
Agency Producer | Tracy Woodford |
Director | Nick Collett |
Producer | Zoe Waller |
Sound Design | Simon Buck |