Title | The Smallest Car Dealership Ever |
Agency | BBDO Portugal |
Campaign | The Smallest Car Dealership Ever |
Advertiser | Ambient Media |
Brand | smart Fortwo |
Date of First Broadcast/Publication | 2016 / 2 |
Business Sector | Compact & Small Cars |
Tagline | There aren't enough smart cars |
Story | BBDO PORTUGAL - Agência de Publicidade, S.A. launched an outdoor interactive experience where they parked a smart car and built a dealership around the parked car and it all fit into one parking space. It reached 15,000 people who stopped by the car and looked at it. |
Media Type | Interactive Outdoor Experience |
Length | |
Creative Director | Marco Pacheco |
Copywriter | João Guimarães |
Art Director | Hugo Carvalheiro |
Agency Producer | Hugo Carvalheiro |
Chief Creative Officer | Rui Silva |
Account Director | Rita Bastos |
Account Manager | Duarte Azevedo |
Account Manager | Rita Mesquita |
Video Producer | Pix Mix |