Title | Shitty Paper – Made From Hate |
Agency | Philipp und Keuntje GmbH |
Campaign | Shitty Paper – Made From Hate |
Advertiser | Goldeimer |
Brand | Shitty Paper |
Posted | June 2018 |
Business Sector | Toilet Paper, Tissues |
Story | During the German federal elections in 2017, the tone of right wing campaigns evoked nasty memories of the Nazis, with hate-filled pamphlets flooding the streets. To halt the hate, toilet paper company Goldeimer asked volunteers to collect the leaflets. Then it shredded them and turned them into toilet paper. Major media reported on the project and, instead of taking the hate propaganda seriously, millions of Germans laughed their asses off at the extreme right. |
Media Type | Others |
Length | |
Soundtrack | "Bad Ass“ von Francesco D'Andrea |
Chief Creative Officer | Diether Kerner |
Executive Creative Director | Sönke Schmidt |
Executive Creative Director | Philip Wienberg |
Art Director | Cesrin Schneider |
Art Director | Kerstin Krüger |
Art Director | Verena Klimek |
Copywriter | Moritz Franke |
Copywriter | David Soler |
Project Manager | Katharina Moniatis |
Project Manager | Kerstin Dirks |
Product Design | Trudi Steinbuss |
Strategist | Philipp Ciba |
Strategist | Benjamin Grabbe |
Production Company | INDIGOKIND |
Production Company | PUK Film |
Producer | Patrick Solle |
Producer | Jannis Solle |
Producer | Johanna Blevins |
Cinematography | Patrick Solle |
Cinematography | Jannis Solle |
Cinematography | Sascha Würker |
Editor | Patrick Solle |
Editor | Jannis Solle |
Editor | Jan-Gero Kleist |
Director | Cesrin Schneider |
Director | Moritz Franke |