| Title | Vote Rump |
| Campaign | Vote Rump |
| Advertiser | Gourmet Burger |
| Brand | Rump Burger |
| Posted | November 2016 |
| Business Sector | Food |
| Story | A brand new, limited edition rump burger added to the menu for the campaign period only |
| Problem | GBK were losing the burger bun fight. Since their trailblazing launch in 2001, dozens of pretenders to the patty throne had entered the fray, leaving GBK looking like a bit part in their own show. They asked us to push them back into the public consciousness. We found that at the heart of GBK was a deep, almost overwhelming belief in the quality of their burgers. So, how good could they actually be? Could they win the world cup? Bring world peace? Discover a unified field theory? Cure all diseases? Probably not. But could they be a significantly better candidate in the US presidential election? YES. We thought so. So we proposed to GBK that they make a new burger. A |
| Media Type | Outdoor/Out of Home |
| Executive Creative Director | Kat Mitchell |
| Copywriter | Kat Mitchell |
| Copywriter | Jason Vrakas |
| Art Director | Conor Murphy |
| Art Director | Jason Vrakas |
| Graphic Designer | Conor Murphy |
| Typographer | Conor Murphy |
| Managing Director | Gary Grant |