Project Manager
at
El Camino
| Title | Koskenkorva - Vodka from a village |
| Brief | As farmhands stride through barley fields, the narrator intones: “This was supposed to be an epic brand film for Koskenkorva vodka.” It would have featured snow-topped mountains, a fancy downtown and vivid nightlife, he adds. Instead we get rural scenes and a shack with a faltering neon sign. There are no limousines, rappers or supermodels either. Just tractors, trucks and hard-working women. In fact, the village has little more than barley and water. “It doesn’t make a great brand film. But it makes an excellent vodka.” Koskenkorva: vodka from a village. |
| Agency | Bob Helsinki |
| Campaign | Koskenkorva - Vodka from a village |
| Advertiser | Altia |
| Brand | Koskenkorva Vodka |
| Posted | November 2016 |
| Business Sector | Spirits, Fortified Wines |
| Story | Koskenkorva Vodka is a premium vodka brand that actually comes from a village located in Finland, with the same name - Koskenkorva. |
| Media Type | Television |
| Creative Director | Toni Tiusanen |
| Copywriter | Toni Tiusanen |
| Copywriter | Kari Eilola |
| Art Director | Lasse Kangasmaa |
| Photographer | Jonas Lundqvist |
| Production Company | Bob The Robot Pictures |
| Director | Jaakko Itäaho |
| Production Company Producer | Olli Korpiala |
| Agency Producer | Nina Miettinen |
| Graphic Designer | Sakari Nordman |