| Title | Withings x Penn Jillette |
| Brief | In this smart one-take film, magician Penn Jillette walks us through the preparations for his next performance. Along the way, he tells us how he recovered from being “wicked fat” with “blood pressure through the roof”. This gives him a chance to demonstrate some of the Withings connected healthcare devices he used on his journey back to health. Losing all that weight required time and hard work, he says, a bit like learning a magic trick. And when you’re making magic, it helps if you have the right tools. |
| Campaign | Withings x Penn Jillette |
| Advertiser | Withings |
| Brand | Withings - Connected Devices |
| Posted | November 2016 |
| Business Sector | Others |
| Story | This 2min video features a few products by the advertiser ( Withings ) but what is really put forward here is the personality of the new Brand Ambassador : Penn Jillette. |
| Media Type | Web Film |
| Copywriter | Susie Felber |
| Production Company | Fiat Lux |
| Director | Antoine Manceaux |
| Production Company Producer | Antoine Manceaux |
| Cinematography | Matthew Santo |
| Production Designer | Jen Dunlap |
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- BRAND:
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- AGENCY:
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