Alejandro is one of the few professionals that has had the opportunity to work on all 4 sides of the marketing communications industry ATL, BTL, digital and as a client.
As an advertiser, he has held important positions in both marketing and sales and as a CEO for some companies such as Yahoo!, Aeromexico, Intercontinental hotels and Citibank.
As an advertising and communications 360º industry leader, he has participated in the development of acclaimed and award winning campaigns for world-class clients: P&G, Tequila Cuervo, Dos Equis Beer, Kodak, Tecate and Sol beers, Kimberly Clark, Mattel, Scheringh Plough, Bayer, GE, Banamex, Unilever's Axe, Nestle's Nido, La Lechera, Maggi, Carnation, Coca-Cola's flavored Fanta soft drink, El Palacio de Hierro, Mini and Nescafé.
Before joining Publicis ten years ago, where he now holds a Regional -Latin America- and Mexico CEO role, he worked for some of the most creative and influential agencies: TBWA, Leo Burnett, Lintas/Lowe and 141.
Under his four year regional leadership, the network has significantly changed and evolved in its strategic and creative product and reputation becoming one to the most solid and recognized networks in the region.
He is President of the AMAP (Mexican Asposation of Ad Agencies) and has also held VP positions at IAB, IAA. He is currently President of the EEFIE council of Mexico. Alejandro has been a juror in some of the most prestigious festivals around the world and has been a speaker in over 25 countries.