Smirnoff - "Yolanda"

Circus

Circus DF Mexico, Mexico

3960

Title	Yolanda
Agency	Circus
Campaign	We are Open
Advertiser	Diageo
Brand	Smirnoff
Date of First Broadcast/Publication	2016 / 12
Business Sector	Spirits, Fortified Wines
Story	Smirnoff tells us: It's okay to be different, get on board (LGBT). Everyone is invited to the party because diversity is all around us and it’s a cause of celebration. Therefore, you must be who you are. It’s normal to be different. Yolanda has changed the drag performance scene in Mexico. She is known for expressing the idea that beauty can be found in ugliness and authenticity. Yolanda is profound and at the same time very amusing, she invites us to reflect on the stereotypes that exist in society in a striking and energetically new way. Her disruptive look is part of her inclusive discourse.
Media Type	Web Film
Length	42 seconds
Chief Executive Officer (CEO)	Ignacio Liaudat
Executive Creative Director	Dauquén Chabeldín
Account Director	María Ferreiro
Account Executive	Isabel Zuleta
Agency Producer	Maia Liaudat
Production Company	POSTAL FILMS
Director	Franco Garuti
Executive Producer	Jorge Berrospe
Director of Photography (DOP)	Guillermo Garza
Art Director	Pol Agusti
Editor	Juan Fontana
Post Production	Martha Caravantes