Title | Homeless Santas |
Agency | Decembrist |
Campaign | Homeless Santas |
Advertiser | Nochlezhka |
Brand | Nochlezhka |
Posted | January 2017 |
Business Sector | Disease Awareness, Support Groups & Associations |
Story | A Christmas video for "Nochlezhka" where homeless dressed as Santas wish passers by merry Christmas on festive streets of Saint Petersburg. After the long day they return to the shelter where they find rescue on cold winter nights. With this video we want to draw attention to those who have nobody and nowhere to celebrate Christmas, to those who despite all odds find strength to live and willingness to share happiness and Christmas spirit with others. I wish you could see how our heroes lit up when they were approached by people asking to make a photo or high five. Homeless people are used to being treated like they don't exist, like they are ghosts. They need our help, because they want to get back their life, to become a part of society and be needed. |
Media Type | Television & Cinema |
Length | |
Creative Director | Anton Mokhov |
Art Director | Anton Mokhov |
Copywriter | Ilya Lebedev |
Director | Ivan Egorov |
Director of Photography (DOP) | Ivan Egorov |
Editor | Victor Isamukhamedov |
Colorist | Victor Isamukhamedov |
Sound Designer | Alexander Karelin |
Photographer | Mikhail Klimovskyh |
Music | Jenia Lubich |