Victor Isamukhamedov
Editor / Colorist at Decembrist
St.Petersburg, Russia
TitleHomeless Santas
Agency
Campaign Homeless Santas
Advertiser Nochlezhka
Brand Nochlezhka
PostedJanuary 2017
Business Sector Disease Awareness, Support Groups & Associations
Story A Christmas video for "Nochlezhka" where homeless dressed as Santas wish passers by merry Christmas on festive streets of Saint Petersburg. After the long day they return to the shelter where they find rescue on cold winter nights.
With this video we want to draw attention to those who have nobody and nowhere to celebrate Christmas, to those who despite all odds find strength to live and willingness to share happiness and Christmas spirit with others.
I wish you could see how our heroes lit up when they were approached by people asking to make a photo or high five. Homeless people are used to being treated like they don't exist, like they are ghosts. They need our help, because they want to get back their life, to become a part of society and be needed. 
Media Type Television & Cinema
Length
Creative Director
Art Director
Copywriter
Director
Director of Photography (DOP)
Editor
Colorist
Sound Designer
Photographer
Music

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started