| Title | Afraid of the Dark |
| Agency | PONG |
| Campaign | Afraid of the dark |
| Advertiser | Børns Vilkår |
| Brand | Børns Vilkår |
| Date of First Broadcast/Publication | 2020 / 11 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Some kids do have a reason to be scared of the dark |
| Story | This film for Danish Children's Welfare broadens awareness on the fact that Christmas isn't a time of joy for children living in families with problems with alcohol and/or violence. On the contrary the extended time together in the holidays makes the problems much worse. The idea of the campaign is to tap into the irrational fear that most children have for the dark and then place the story in a horror movie theme, and give it a surprising twist. Because some children actually do have a reason to be afraid of the dark. |
| Media Type | Digital |
| Length | |
| Director | Toke Blicher Møller |
| Executive Producer | Christian Juliussen |
| Creative Director | Mikkel Elung |
| Director of Photography (DOP) | Peter Riis |
More Work
SEE ALLLonely Neighbor
- BRAND:
- Interflora
- AGENCY:
- PONG
Date Night
- BRAND:
- Interflora
- AGENCY:
- PONG
Give Love a helping hand
- BRAND:
- Interflora
- AGENCY:
- Brandhouse / Subsero
The Great Mom Experiment
- BRAND:
- Interflora
- AGENCY:
- Brandhouse / Subsero
It's Complicated
- BRAND:
- Interflora Denmark
- AGENCY:
- Brandhouse / Subsero