Tata Tiscon Go Gree - "Plant for the Planet"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, India

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Title	Plant for the Planet
Agency	Wunderman Thompson South Asia
Campaign	Plant for the Planet
Advertiser	Tata Tiscon
Brand	Tata Tiscon Go Gree
Date of First Broadcast/Publication	2020 / 6
Business Sector	Energy Production, Raw Materials & Minerals
Story	Civilisation today is staring at what can only be called the biggest human challenge. This pandemic has left us thinking, wondering and questioning about all that we have done in the past. The environment is one such area where enough human effort may not be sufficient to reverse the damage caused so far, but a little conscious effort every day, collectively may promise our future generations a safer planet to inhabit, a lot safer than the one we call our home today. Like every year, Tata Tiscon, India’s biggest name in construction continues to spread the message of building a strong planet through Tata Tiscon Go Green, the brand’s sustainability initiative. ‘Plant for the Planet’, is a digital film conceptualised by Wunderman Thompson South Asia that was released on World Environment day to encourage people to care for and nurture the environment.
Media Type	Digital
Length	72 seconds
VP & Managing Partner	Vijay Jacob Parakkal
Chief Creative Officer	Senthil Kumar
VP Executive Creative Director	Arjun Mukherjee
Creative Director, Copywriter	Moeinuk Sengupta
Client Services Director	Sreeparna Gupta
Production Company	Lightbulb Productions