LEGOLAND Florida Resort - "Quest To LEGOLAND"

VML

VML New York, United States

15001

Title	Quest To LEGOLAND
Agency	VML
Campaign	Quest to LEGOLAND
Advertiser	LEGOLAND Florida Resort
Brand	LEGOLAND Florida Resort
Date of First Broadcast/Publication	2017 / 2
Business Sector	Destinations (Countries & Places)
Story	A GPS built for kids that starts the LEGOLAND® adventure the moment families leave home by transforming the drive into a LEGO®-themed ride. In Quest to LEGOLAND®, as kids travel to LEGOLAND Florida Resort, they can follow LEGO Minifigures like Captain Brickbeard and the Good Knight on themed routes mapped in real-time using GPS. Along the way, they unlock themed missions, answer trivia, and learn about the world around them as landmarks they pass pop up on-screen right before their eyes.
Media Type	Gaming
Length	118 seconds
Production Company	Media.Monks
Client	LEGOLAND Florida Resort
Creative Agency	VML
Creative Partner	The ZOO
VP Marketing & Sales, LEGOLAND Florida Resort	Rex Jackson
Head of Marketing, LEGOLAND Florida Resort	Audrey Padgett
Global Chief Creative Officer	Debbi Vandeven
Chief Creative Officer, NA	Mike Wente
Managing Director, Creative Technology	Craig Elimeliah
Creative Director	Harsh Kapadia
Senior Copywriter	Justine Cotter
Senior Art Director	Raihana Halim
Senior Art Director	Everett Ching
Group Director, Client Engagement	Becka Vigorito
Supervisor, Client Engagement	Julia Mooradian
Technical Director	Josh Wolf
Associate Creative Director	Laurie Hollar