| Title | It won't stick |
| Agency | FCB Amsterdam |
| Campaign | It won't stick |
| Advertiser | FCB Amsterdam |
| Brand | Wefilm |
| Business Sector | Human Rights |
| Story | In the 60 second video, created by FCB Amsterdam and Wefilm, you will see 24 brave Dutch women vocalising the things they have been called and the things they have been shamed for, while a spoken word poem narrates that they will rise above the words and “It Won’t Stick”. |
| Media Type | Web Film |
| Length | |
| Production Company | WeFilm |
| Creative Director | BASHA DE BRUIJN |
| Creative Director | Michael Kouwenhoven |
| Creative Director | Dimitri Hubregtse |
| Producer | Benno van der Helm |
| Chief Creative Officer | Massimo Van der Plas |
| Executive Producer | Rogier Sol |
| Director of Photography (DOP) | Myrthe Mosterman |
| Producer | Anouk Knapen |
| Editor | Johannes de Jong |
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