Michael Italia

Michael Italia

Senior Brand Manager- SNICKERS® Brand at Mars
Greater New York City Area, United States

Summary

Twitter: @mikeitalia
Senior Brand management professional with proven track record managing billion dollar brands and multiple high-profile advertising campaigns (2015 - 2017 SNICKERS Super Bowl). Brands managed include market leaders, premium, value and new product launches/innovation.

*Delivers results- has met or exceeded business expectations every year

*Strong balance between quantitative/analytic skills and creativity

*Full P&L accountability (from top-line to earnings)

*Experienced with building branded partnerships across companies

*Strong ability to spot consumer behavior/trends and leverage in business decision making

*Experienced in bringing new products from concept to launch

*Ability to lead others to success, including direct reports, cross functional groups and agencies

*Loves eating chocolate

Sector Experience

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