Strategic, highly enterprising professional with a record of achievement in brand management, integrated marketing, and product launch for B2C technology companies including Spotify, Nintendo, Apple, and TomTom. Spearheaded the creation of innovative campaigns and co-branding consumer programs that substantially impacted sales volume and brand awareness.
Expertise in building client and partner relationships that enable high impact campaigns to leverage new markets and brand power. Directed Nintendo’s first celebrity endorsement campaign developed exclusively in South Africa, including TV advertising.
Broad background in brand management, marketing, public relations, and product launch. Offers unique expertise in the South African market as well as strategies to reach target markets of diverse educational, economic, and cultural backgrounds.
Enthusiastic problem solver with superior customer relationship building skills, recognized with a company award. Proficient in Mac, PC, Photoshop, Illustrator, MS Office, and iWork.
Specialties: B2C Marketing, Agency management, Graphic design, Customer relationship management, Market research and planning, Marketing communications, Project management, Public relations, Social media marketing, Budgeting and scheduling, Co-branding initiatives, Market localisation,