SingleCut Beersmiths - "Big in Japan"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

4770

Title	Big in Japan
Agency	Zulu Alpha Kilo
Campaign	Big in Japan
Advertiser	SingleCut Beersmiths
Brand	SingleCut Beersmiths
Date of First Broadcast/Publication	2019 / 5
Business Sector	Others
Story	For over 50 years, rock bands from the west have flown east and made it ‘Big in Japan’. Now for its first Japanese release, SingleCut Beersmiths, a rock-themed craft brewery in NYC, is paying tribute to this music phenomenon by gamifying its latest IPA. BIG IN JAPAN IPA honours four legendary classic rock songs that made it ‘big in Japan’. To turn SingleCut packaging into a ‘Name That Tune’ game, labels were created by weaving visual clues from the legendary songs’ within QR codes.
Media Type	Case Study
Length	95 seconds
Chief Creative Officer	Zak Mroueh
Animation	Andrew Martin
Client Manager	Rich Buceta
Copywriter	Vinay Parmar
Production Artist	Brandon Dyson
Studio Director	Greg Heptinstall
Account Executive	Erin McManus
Integrated Producer	Teresa Bayley
Design Director	Ryan Booth
Production Artist	Anna Harju
Art Director	Kevin Sato
Illustrator	Kevin Sato
Production Artist	Ashleigh O’Brien
Creative Technology Director	Martin Szomolanyi
Strategic Planner	Spencer MacEachern
Strategic Planner	Stephanie Gyles
Integrated Producer	Houng Ngui
Illustrator	Ty Dale
Production Company	Zulubot