SingleCut Beersmiths - "Big in Japan"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

5848

Title	Big in Japan
Agency	Zulu Alpha Kilo
Campaign	Big in Japan
Advertiser	SingleCut Beersmiths
Brand	SingleCut Beersmiths
Date of First Broadcast/Publication	2019
Business Sector	Beers, Ciders, Lagers
Story	SingleCut is an NYC craft brewery inspired by rock ‘n’ roll. In 2019, the brand aimed to debut a new beer in Japan – a nation big on rock music, gaming and QR codes. Introducing the first Spotify-enabled beer: Big In Japan IPA. Four unique labels featured QR codes made of visual clues for songs that were literally big in Japan. This turned each label into a Name That Tune game. By scanning the code, consumers could listen to the actual song on Spotify – revealing the answer to the game.
Media Type	Packaging Design
Production Company	Zulubot
Chief Creative Officer	Zak Mroueh
Design Director	Ryan Booth
Art Director	Kevin Sato
Copywriter	Vinay Parmar
Creative Technology Director	Martin Szomolanyi
Account Executive	Erin McManus
Strategic Planner	Spencer MacEachern
Strategic Planner	Stephanie Gyles
Integrated Producer	Houng Ngui
Integrated Producer	Teresa Bayley
Client Manager	Rich Buceta
Illustrator	Ty Dale
Illustrator	Kevin Sato
Studio Director	Greg Heptinstall
Production Artist	Anna Harju
Production Artist	Brandon Dyson
Production Artist	Ashleigh O’Brien
Animation	Andrew Martin