| Title | Girls |
| Agency | The Partners |
| Campaign | #RewritingTheCode |
| Advertiser | Theirworld |
| Brand | Theirworld |
| Date of First Broadcast/Publication | 2017 / 3 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | #RewritingTheCode is inspired by the embedded social values that shape our lives every day. Using the lexicon and symbols of digital codes, the campaign questions gender stereotypes and encourages the audience to consider the cultural codes that hide beneath the surface of our daily lives, shaping our experiences and holding back women and girls. The campaign is launched on International Women’s Day and will run across a range of print and digital media, including the FT, Metro, Newsweek and The Huffington Post. The campaign is a development of a previous Theirworld initiative, which aimed to give girls access to technology to increase their learning opportunities. Theirworld currently facilitates digital Code Clubs in Kenya, Uganda, Nigeria, Tanzania and Lebanon, providing girls with coding and programming skills to support their formal schooling. |
| Media Type | |
| Creative Director | Nick Eagleton |
| Client Partner | Genna Trentham |
| Copywriter | Niamh Deehan |
| Chairman | Sarah Brown |
| Creative Director | John O’Keeffe |
| Production (Agency) | Kantar Added Value |
| Production (Agency) | Kantar Futures |
| Production (Agency) | MEC |
| Production (Agency) | VML London |