| Title | Feliz St. Patrick's Day |
| Agency | Wieden+Kennedy |
| Campaign | Feliz St. Patrick's Day |
| Advertiser | Pernod-Ricard |
| Brand | Kahlúa |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Spirits, Fortified Wines |
| Philosophy | St Patrick’s Day is dominated by a black and creamy drink - the Stout. Today, Kahlúa, the world's leading coffee liqueur brand*, announced its plans to take over this year's St. Patrick's Day celebrations in the UK, Ireland, and the US with its own black and creamy alternative: the Espresso Martini. St Patrick’s Day has long been synonymous with drinking stout. In fact, more than 13 million pints of the black and creamy drink are consumed worldwide every 17 March** (819% more than usual). But stout isn't for everyone, in fact, figures show that 60% of Brits*** would rather drink an espresso martini over a stout to celebrate St. Paddy’s. So it begged the question: what if Kahlúa encouraged people to drink what they’d prefer? Perhaps a cocktail that looks a lot like a black and creamy stout: The Espresso Martini. Introducing "Feliz St. Patrick's Day" In the week leading up to the big day, Kahlúa is hitting the streets with a bold digital out-of-home van and posters strategically placed outside Irish bars across cities in the UK and Ireland. If celebrators happen to come across The Evening Standard on Wednesday 13th March, they may encounter a cover wrap that nods to stout. Plus, patrons of the St Paul’s branch of Dirty Martini will be able to get their hands on an ‘Incognito Espresso Martini Mini Pint Glass’ from 4pm Thursday on a first come, first served basis when ordering 2-for-1 Espresso Martinis this week.**** Accompanying the stunt is a humorous film directed by Oscar-nominated, Derry Girls director Michael Lennox and starring the beloved Irish TikTok father-son duo, Tadhg and Derry Fleming, and Ian Ryan, stout aficionado and founder of Beautiful Pints. The film, which will live on Kahlúa's Instagram and YouTube channels, introduces a fresh twist on the stout-heavy celebrations this St. Paddy's Day. From the remote setting, close-up drink shots, traditional Irish music, and many nods to stouts, every element of the film builds anticipation for a pint of stout, only to hilariously reveal it as an unexpected Espresso Martini. “Feliz St. Patrick's Day,” created in collaboration with global creative agency Wieden+Kennedy London, will be further supported on social media with additional content videos by Tadhg and Derry Fleming, Ian Ryan, and former Irish Rugby player Rory Best. The activation comes on the heels of the brand's new brand platform, "Stir Up," which debuted in November 2023. The platform aims to capture the dramatic nature of Kahlúa, giving the brand a playful role in people’s lives—St. Patrick's Day being no exception |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Creative Director | Freddy Taylor |
| Creative Director | Philippa Beaumont |
| Creative Team | Charlie Hood |
| Creative Team | Liam Abraham |
| Group Account Director | Ollie Pym |
| Account Director | Emily Gower |
| Planner | Melanie Eckersley |
| Strategy Director | Brian Ritter |
| AV and Print Producer | Aurelie Livera |
| Assistant Producer | Lea Georgiev |
| Head of Production | Rich Adkins |
| Head of Business Affairs | Helena Tomas |
| Senior Business Affairs Manager | Alex Coomer |
| Design Director | Phil Rosier |
| Head of Studio | David Brodie |
| Studio Manager | Sophia Anastasiou |
| Head of Irishness | Paddy Treacy |
| Head of Account Management | Matt Owen |
| President | Ryan Fisher |
| Chief Creative Officer | Ana Balarin |
| Chief Creative Officer | Hermeti Balarin |
| Chief Strategy Officer | Dan Hill |
| Production Company | Wrack |
| Director | Michael Lennox |
| Executive Producer | Jennifer Lawlor |
| Producer | Clara Bennett |
| Production Manager | Sam LInzell |
| Director of Photography (DOP) | Ray Coates |
| 1st AD | Barry Coldham |
| Production Designer | Georgia Shelton |
| Stylist | Jakob Sundin |
| Costume | Lucy Hagan |
| Advertising Manager | Craig van Niekerk |
| Advertising Manager | Filip Kisk |
| Advertising Manager | Giancarlo Martins |
| Advertising Manager | Greg West |
| Advertising Manager | Ned Patterson |
| Offline Editor | Alan Scott-McCarthy |
| VFX Company | WE ARE COVERT |
| Colorist | Florian Metzner |
| Sound Designer | Tom Guest |
| Music | Twenty Below Music |
| Artist/Writer | Guy Farley |
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