| Title | Your Jersey. Your Flag. |
| Agency | FP7/CAI |
| Campaign | Coke Acn |
| Advertiser | Coca-Cola Company |
| Brand | Coke Red |
| Posted | December 2016 |
| Business Sector | Soft Drinks, Tonics |
| Story | Rooted in this unspoken truth, our idea flourished when Coca-Cola decided to highlight a worrying observation. How were Egyptians wearing other countries’ jerseys and not their own? As silly as it seemed, as indicative as it was to so much more. Egyptians not wearing their national jerseys was a sign of apathy and disloyalty. We needed to wake Egyptians up. It was time to start wearing our jerseys again. Our message was simple, if you’re really Egyptian, you won’t wear another jersey, give us any other jersey you have, and we’ll replace it with an Egyptian one. Be it authentic or fake, any jersey could be replaced with Coca-Cola. The initiative would be a win win for all, as our consumers got their new jerseys and the collected old ones would be recycled into duvets for the homeless to use in rural areas in the Delta region. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Ahmed Hafez Youness |
| Creative Director | Maged Nassar |
| Director | Maged Nassar |
| Creative Director | Rami El Kerdani |
| Graphic Designer | Mohamed Abdel Hamid |
| Business Manager | Ahmed Fayez |
| Copywriter | Rana Kahiry |
| Account Director | Sara Sherif |
| Graphic Designer | Mostafa Abdelmawla |
| Copywriter | Sabrina Ghoneimi |
| Account Supervisor | Ahmed El Shimy |
| Account Executive | Aslan Tarek |
| Account Executive | Hend Ali |
| Producer | Heba Radwan |
| Producer | Inas Nagy |
| Producer | Moayad El Shenawy |
| Art Director | Assem Ali |
| Director of Photography (DOP) | Ahmed Tahoun |
| Executive Producer | Begad Omran |
| Producer | Ahmed Azmi |
| Line Producer | Naga Faied |
| Colorist | Karim Mira |
| Editor | Amr Rabee |
| Music Composer | Wael Alaa |
| Sound Designer | Hosny Ali |
| Wardrobe / Stylist | Nada Adel |
| Voice | Islam Hossam |
| Digital Media | Hadil El Zanaty |
| Digital Media | Nadine Zaitoun |
| Studio Manager | Ahmed Saleh |
| Associate Media Director | Salma Shedid |
| General Manager | Karim Tawfik |
| Media Manager | Nariman Ebrashy |
| Media Manager | Yousra Badr |
| Media Supervisor | Adham Gawish |
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