I knew I wanted to go into Advertising when I discovered that the modern day image of Santa Claus was created by Coca-Cola. Now it’s arguable whether or not that made the world better, but it certainly made an impact.
And so it began - starting in Melbourne, Australia and then blindly moving to Paris 5 years ago – I’ve worked on award winning international and local campaigns at Marcel, Ogilvy and now McCann Paris.
I call myself an art director because of my stubborn refusal to add ridiculous and pointless words to my job title – though in reality I do a great deal of copywriting and strategic work as well.
Even as a woman in a senior creative position, I hold the unrelenting belief that women and middle aged men can coexist in our industry. I'm determined to turn the current hype around gender equality into action, so that the next generation of kickass women can focus on something else.
I like working on social causes and one day hope to somehow make the world a better place - a real better place, not just for award shows.