Pat Feehery
CCO / Creative Director at Amélie Company
Denver, United States
TitleProud to be PrEPPED
Agency
Campaign Proud to be PrEPPED
Advertiser Colorado Department of Public Health and Environment (CDPHE) PrEP
Brand Colorado Department of Public Health and Environment (CDPHE) PrEP
PostedFebruary 2018
Business Sector Public Safety, Health & Hygiene
Story One case of HIV is diagnosed in Colorado each day. The Colorado Department of Public Health and Environment tasked Amèlie to help eradicate this epidemic by informing the LGBTQ community about PrEP, the daily pill that is over 90% effective in preventing HIV. The campaign put people and their real-life stories in front of the camera to break down the stigmas that discourage some from getting on PrEP, such as price, accessibility and lifestyle stereotypes. The “Proud to be PrEPPED” campaign used video, social posts, a robust website and ever a 32-foot interactive wall at Denver PrideFest to show how PrEP keeps communities healthy and poised to end HIV once and for all.
Media Type Digital
Chief Creative Officer
Art Director
Copywriter
Account Director
Account Supervisor
Account Executive
Agency Producer
Retoucher
Production Company
Retoucher
Production Company

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