| Story | BALD FOR YOU: In Breast Cancer Awareness Month, for Murr Television (known as mtv), a leading Lebanese TV channel, we shocked and moved women across Lebanon, through an influencer going bald – as a message of prevention. We identified one female influencer - Francoise Freifer. And through a completely unscripted video intervention, we got her to go bald for the most important woman in her life: Her mother. Through “I’m going bald, so you don’t have to and you don’t to have to suffer from breast cancer”, Francoise then invited women and men viewing the video (on her social networks as well as on Murr Television’s social media channels) to go bald (for the women in their lives) and make a statement to women about the importance of regular checks, so that they didn’t have to suffer the agony of breast cancer. In turn, this intervention drove conversations and check-ups. |