| Title | #LosCabosRules |
| Agency | Laughlin Constable |
| Campaign | #LosCabosRules |
| Advertiser | Los Cabos Tourism Board (FITURCA) |
| Brand | FITURCA |
| Date of First Broadcast/Publication | 2020 / 6 |
| Business Sector | Destinations (Countries & Places) |
| Story | As destinations around the world begin to reopen, Los Cabos, Mexico wants travelers to rethink how the new rules for staying safe can be applied. |
| Philosophy | The campaign will predominantly target the west coast where a large portion of their regular visitors, who often consider Los Cabos a home away from home, hail from. Los Cabos is no stranger to recovering from a crisis. In 2014, Hurricane Odile decimated the destination, but the resilience of the people of Los Cabos led to a swift reopening. The city has been closed to travelers since March, and began their phased reopening plan on June 15, enhancing its already strict safety protocols. #LosCabosRules will appear on digital, social, pre-roll, native, print and OOH in the cities that attract the most visitors to Los Cabos: Los Angeles, San Francisco, Phoenix, Dallas/Fort Worth and New York. |
| Media Type | Digital |
| Length | |
| Managing Director | Rodrigo Esponda |
| Marketing Director | Eduardo Regules Bukantz |
| Marketing Manager | Ana Gaby Navarro |
| Social Media Manager | Fabiola Galindo |
| Brand Coordinator | Claudia Rubalcava |
| Chief Creative Officer | John Maxham |
| Group Creative Director | Jon Laughlin |
| Group Creative Director | Pat Laughlin |
| Executive Creative Director | Vince Cook |
| Senior Art Director | Ruby Christiansen |
| Senior Copywriter | Randall Kenworthy |
| Executive Producer | Chris Bing |
| Content Producer | Kate Fiorita |
| Account Director | Ernesto Adduci |
| Account Supervisor | Jonathan Cleveland |
| Senior Integrated Producer | Samantha Pulling |
| Chief Strategy Officer | Mark Carlson |
| Strategic Planning Director | Tom Curtes |
| EVP, Media | Vanessa Watts |
| Director, Programmatic | John Stachulski |
| Director, Paid Search and Paid Social | Marisa Giannini |
| Editorial Company / VFX Company | Hive |
| Managing Director | Chris Bing |
| Editor | Eric Arsnow |
| Editor | Travis Whitty |
| Editor | Susan Holder |
| Editor | Frank Sigwarth |
More Work
SEE ALLDumb Phone
- BRAND:
- Fram
- AGENCY:
- Laughlin Constable
Speakers
- BRAND:
- Fram
- AGENCY:
- Laughlin Constable
Prime Rib
- BRAND:
- Fram
- AGENCY:
- Laughlin Constable
Choices
- BRAND:
- Fram
- AGENCY:
- Laughlin Constable