| Title | Polestar 2 |
| Agency | Impossible Objects |
| Campaign | Polestar 2 Demo |
| Advertiser | Polestar |
| Brand | Polestar 2 |
| Posted | August 2022 |
| Business Sector | Automotive |
| Story | NantStudios and Impossible Objects are excited to launch a new demo film for Polestar, a fully electric car company, which was built entirely in Unreal Engine by Impossible Objects and serviced by NantStudios and its virtual production team to showcase the limitless potential and capabilities of virtual production. As it opens, the film’s heroine approaches a Polestar 2 vehicle set against a subdued urban landscape in the pre-dawn hours. Driving through the unencumbered city streets amidst towering skyscrapers and across expansive bridges, we travel from metropolis to hinterland as we witness sunlight craft shadow and reflection across the Polestar’s sleek design. As she drives, the camera captures intimate closeups of the heroine’s serene experience until she reaches her destination – a sprawling, majestic northern mountainscape. The heroine steps out and watches with bliss as the sun rises over the mountains. Here’s the catch: none of the buildings, mountains, or landscapes “traveled to” in the demo were real or shot using green screen. By building real-time virtual environments in Unreal Engine and then shooting talent and vehicles on NantStudios’ LED stages as ICVFX (in-camera visual effects), Impossible Objects and NantStudios provide the best virtual production has to offer, producing live action content that can travel to virtually any environment or world imaginable without booking a plane ticket. |
| Media Type | Web Film |
| Length | |
| Production Company | Impossible Objects |
| Executive Producers | Joe Sill |
| Executive Producers | Jerad Anderson |
| Executive Producers | Ryan Kincade |
| Head of Finance Operations | Natasha Seubert |
| Head of Technology | Luc Delamare |
| Director | Joe Sill |
| Line Producer | Nick Erickson |
| Production Coordinator | Jesse Cohn |
| 1st Assistant Director | Dylan Griffith |
| Cinematography | Luc Delamare |
| 1st Assistant Camera | Ryan Summerset |
| DIT | Casey Bohmell |
| BTS | Karl Stelter |
| Gaffer | Vincent Valentin |
| BBE | Noah Frassetto |
| Key Grip | Mikey Gilmore |
| BBG | Jared Giambrone |
| Hair and Makeup Artist | Stephanie Lawrence |
| PA | Victor Hernandez |
| PA | Noah Johnson |
| Sr. Stage Manager | Adolfo Sanchez |
| Virtual Production Capture Technical Director | Anthony DeMeo IV |
| RealTime Content Supervisor | Bryan Brown |
| Camera Operator | Jordan Gzesh |
| Talent | Pia Vidal |
| Virtual Production Supervisor | Chris Williams |
| Associate Content Operator | Eve Roth |
| Director of Virtual Production | Gary Marshall |
| Virtual Production Capture Technical Director | Jennifer McSpadden |
| Director Business Development Operations | Keaton Heinrichs |
| Technical Producer | Kristin Mihara |
| Head of Technology | Martin Rushworth |
| Technical Content Operator | Nathan Meyer |
| Media Systems Engineer | Shane Keeling |
| Virtual Production Coordinator | Tyler White |
| Security Engineer | Zach Zaitlen |
| Virtual Production | Impossible Objects |
| Virtual Production Supervisor | Luc Delamare |
| Senior Environment Artist | Rodrigo Castro Castillo |
| UE Cinematics Artist | Kevin Stewart |
| Post Production | Ethos studio |
| Executive Producer | James Drew |
| Head of Production | Natasha Sattler |
| Post Producer | Nat Tereshchenko |
| Colorist | Nick Lindell-Wright |
| Music | Aija Alsina |
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