Paul Baranda

Paul Baranda

Associate Director, Brand Management at Giant Spoon
New York, United States

Summary

I'm a left-brain/right-brain marketer with an analytical and creative side-- and marketing allows me to enjoy both. A seasoned business leader & "growth hacker", with a diverse background of 10+ years hands-on B2C & B2B marketing-- I have led multi-channel campaigns for various brands to create an omnichannel experience. As a business-minded and technical marketer, I'm passionate when it comes to advising companies, and optimizing programs & tactics for engagement, operations, and revenue growth. I value being able to mentor strategists, content, account, and creative teams, as I've learned so much from them and are always the heart of success for the clients of global brands & SMBs I've worked with. My experiences of deploying integrated marketing solutions for the Fortune 500/1000 extend across industries of beauty, fashion, health, finance, and lifestyle... And I have loved every minute of it.

Career Highlights
• 10yrs experience of hands-on B2C & B2B multi-channel marketing as individual contributor and leader.
• Delivered marketing plans exceeding revenue goals, improved agency margins 45%+ & client retention 85%.
• Headed (RED)’s website redesign & platform migration, and helping drive brand activations for a global AIDS awareness campaign with AMC, Fab.com, Vine, Bed Bath & Beyond,, and Johnson & Johnson.
• Secured revenue growth $24M+ at LexisNexis through optimized processes and workflows, and fostered rapid growth culture.
• Generated +100K social shares for Johnson & Johnson, founded Citizen Watch’s digital & social presence, accelerated STIHL USA’s sales and active users by 38% with social, and launched Scholastic’s social campaign growing +62K fans.
• Prior luxury retail sales and management experience of 5 years. Founded and sold a beauty & fashion online media website.

Positions

Associate Director, Strategy
New York, United States
March 2017 - Present (5 months)
Giant Spoon is a new kind of marketing and innovation agency designed for the future of communication, built from the ground up. Media no longer has any boundaries, it’s simply any connection between a person and a brand. We are not a digital agency, but an everything agency that embraces digital culture and always starts with the idea. We believe in idea-centric strategy, where the idea is the strategy amplified through content, technology, and media.
VP/Consultant, Digital
Jigawatts
January 2013 - March 2017 (4 years 2 months)
• Developed agency B2B branding, creative, content, and overall operational strategy for digital services & consulting.

TopView Sightseeing - consulting Director, Marketing, New York, NY
• Led total rebranding for NYC-based tour company through creative direction, digital media, and eCommerce & direct response marketing (SEO/SEM/Social) using local, mobile, and content strategies.
• Restructured paid search campaigns, improved bounce & ROAS, and increased PPC revenue 72% from previous year in 6 months.
• Implemented new B2B revenue streams through advertising programs, and guided manager on reseller/OTA partnerships with Viator, Groupon, Expedia, etc.
• Guided creative, partnerships, and business strategy stakeholders & staffed marketing, biz dev, customer service, and creative depts.
• Coordinated influencer relationships and TV show collaborations with TruTV & Impractical Jokers.
• Achieved 10% market share growth within 6 months and led company’s unprecedented success in digital with organic revenue +76% YoY.

(RED) - consulting Director, Marketing, New York, NY
• Relaunched joinred.com to new platform red.org and achieved traffic and sales/donations growth.
• Led creatives & digital strategy, and facilitated partnership activations for “CHOOSE (RED) SAVE LIVES” campaign.
• Increased engagement of 3.6M+ followers and eCommerce sales with unprecedented first Mashable #VineWorldRecord activation.
• Lifted visibility for Global Fund efforts with AMC, and Bed Bath & Beyond, AMC, Apple, Fab.com, HEAD Tennis, Theory.

Angelwreaths.com – Consultant, eCommerce & Marketing, New Jersey
• Accelerated monthly sales 40+% with eCommerce redesign, email marketing, audience segmentation, and paid social.

French Bull - consulting Director, Marketing, New York, NY
• Boosted sales with revamp of content marketing, product marketing, social media & processes for website & CRM.

Education

Bachelor’s Degree Field Of Study Biology

Seton Hall University
2000 - 2006 (6 years)

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