Title | Break Free |
Agency | BBDO New York |
Campaign | Bacardi |
Advertiser | Bacardi-Martini |
Brand | Bacardi |
Date of First Broadcast/Publication | 2017 / 6 |
Business Sector | Beverages |
Story | This hot-blooded ad for Bacardi shows people trapped in a “boomerang” type loop on a Havana street. Finally, though, they manage to “break free” and party with the help of the legendary Cuban rum. |
Media Type | Web Film |
Length | |
Production Service Company | LCA Productions |
Production Company Producer | Molly Ross |
Executive Producer | Yamaris Leon |
Executive Creative Director | Danilo Boer |
Executive Creative Director | Marcos Kotlhar |
Copywriter | Kathryn Kvas |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Business Manager | Matt Friday |
Art Director | Pedro Sampaio |
Production Company | Caviar Films Los Angeles |
Director | Keith Schofield |
Line Producer | Stephan Mohammed |