Matt Friday
Business Manager at BBDO New York
New York, United States
TitleBreak Free
Agency
Campaign Bacardi
Advertiser Bacardi-Martini
Brand Bacardi
Date of First Broadcast/Publication 2017 / 6
Business Sector Beverages
Story This hot-blooded ad for Bacardi shows people trapped in a “boomerang” type loop on a Havana street. Finally, though, they manage to “break free” and party with the help of the legendary Cuban rum.
Media Type Web Film
Length
Production Service Company
Production Company Producer
Executive Producer
Executive Creative Director
Executive Creative Director
Copywriter
Chief Creative Officer
Chief Creative Officer
Business Manager
Art Director
Production Company
Director
Line Producer

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