| Title | A New Price For The PS4 |
| Agency | Hakuhodo |
| Campaign | A New Price For The PS4 |
| Advertiser | Sony Corporation of America |
| Brand | Playstation PS4 |
| Posted | May 2017 |
| Business Sector | Video Games/Consoles |
| Story | In order to create the concept for the promotional video of the phantom thief game, "persona 5," we combined the news headline, "5,000 yen price reduction of PS4." We created a song that tells a story of the main character kidnapping the historical figure printed on the 5,000 yen bill, to convince the decrease in price for one person. We made the historical figure actually sing the song, speculating it will become a hit. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Hiroshi Okamoto |
| Copywriter | Yuri Yamamoto |
| Copywriter | Yuki Yokoi |
| Art Director | Eiichi Tanigawa |
| Account Manager | Kiyomi Wada |
| Account Manager | Maiko Hayashi |
| Planning Supervisor | Yusuke Shimizu |
| Digital Planning Director | Yusuke Amagai |
| Production Company | Tohokushinsha Film Corporation |
| Director | Kensaku Kakimoto |
| Cinematography | Kensaku Kakimoto |
| Agency Producer | Takahiro Mayuzumi |
| Post Production | Digital Egg Inc. |
| Editor | Shunsuke Kakuuchi |
| Colorist | Shunsuke Kakuuchi |
| Flame Artist | Shunsuke Kakuuchi |
| VFX Company | Jitto Inc. |
| VFX Producer | Shinji Tsuchiya |
| Sound Production | Aiin Co. |
| Sound Producer | Katsuya Yamada |