Production Manager at Ka&O Films

Real Plaza Malls - "Retro Smart Device "

Fahrenheit DDB

Fahrenheit DDB Lima, Peru

1618

Brand: Real Plaza Malls
Country: Peru

Advertiser: Real Plaza Malls

Title	Retro Smart Device
Agency	Fahrenheit DDB
Campaign	Retro Smart Device
Advertiser	Real Plaza Malls
Brand	Real Plaza Malls
Date of First Broadcast/Publication	2021 / 5
Business Sector	Department Stores, Supermarkets
Tagline	Retro Smart Device
Story	Imagine not being able to go out for more than a year and understand little about technology. This is the case of hundreds of older adults who live in different nursing homes in Peru. That is why, at Real Plaza Malls, we developed the Retro Smart Device, a console from the '50s with artificial intelligence and commands made with them in mind. This is how we facilitate today's technology, with one that they already know.
Philosophy	Facilitate today's technology, with one that older adults already know
Problem	At Real Plaza Malls, we have had a commitment to older adults for years. This year, those who live in nursing homes were unable to visit us due to the situation the world is going through.
Result	That is why, at Real Plaza Malls, we developed the Retro Smart Device, a console from the 1950s with artificial intelligence based on google technology and made commands designed for them.
Media Type	Direct Marketing
Length	94 seconds
More Information	https://youtu.be/0PuWYYDOTYc
CCO	Ricardo Chadwick
Chief Executive Officer (CEO)	Alberto Goachet
DGC	Sergio Franco Tosso
Head of Art	Luciano Leone
Creative Director	Mauricio Loredo
Creative Director	Gonzalo Vera Tudela
Art Director	Carlos Hildebrandt
Creative Copywriter	Kenny Quiroz
Head of Planning	Renato Arauco
Planning Director	Giuliana Lazo
Planners	Sandra Lizardo
Planners	Rodrigo Castro
Media Planner	Andrea Perez-Albela
Brand Director	Manuel Vergara
Brand Supervisor	Vania Delgado
Brand Executive	Nicole Catanzaro
Brand Executive	Karina Liebana
Production Director	Vanessa Díaz
Producer	Alithú Rosado
Producer	Luciana Cabieses