Production Manager
at
Ka&O Films
| Title | 52 cancer stories a day |
| Agency | Fahrenheit DDB |
| Campaign | 52 cancer stories a day |
| Advertiser | Ponle Corazon - Peruvian Children Cancer Foundation |
| Brand | Ponle Corazon - Peruvian Children Cancer Foundation |
| Date of First Broadcast/Publication | 2021 / 8 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | 52 cancer stories a day |
| Story | The Peruvian Cancer Foundation statistics say that they receive an average of 52 new cancer cases per day. That’s 52 new cancer stories every 24 hours!!!! the exact time Instagram Stories last. So @fahrenheitddb developed 52 animated stories from the real-life cases received in partnership with illustration collective, Los Hermanos Magia, four post-production houses and two audio studios. All stories direct viewers to the Foundation’s donation page. |
| Philosophy | The Peruvian Cancer Foundation statistics say that they receive an average of 52 new cancer cases per day. That’s 52 new cancer stories every 24 hours!!!! the exact time Instagram Stories last. So FahrenheitDDB developed 52 animated stories from the real-life cases received in partnership with illustration collective, Los Hermanos Magia, four post-production houses and two audio studios. All stories direct viewers to the Foundation’s donation page. |
| Problem | In Peru, Cancer is being overshadowed by the pandemic. So how do we get people to look at this problem again? We overran the place they are staring all day long: Instagram. |
| Media Type | Mobile Advertising |
| Length | |
| Chief Creative Officer | Ricardo Chadwick |
| Executive Creative Director | Sergio Franco Tosso |
| Creative / Art Direction | Joe Almeida |
| Creative Copy | Alonso Castillo |
| Head of Production | Vanessa Díaz |
| Agency Producer | Andriette Helm |
| Brand Director | Andrea Gomero |
| Graphic Designer | Josue Ramos |
| Account Supervisor | Veronica Casas |
| Account Executive | Melanie Torres |
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