Karim Sioufi

Karim Sioufi

Business Director at J. Walter Thompson Riyadh
Riyadh, Saudi Arabia

About me

Worked in France, Lebanon, Bahrain, Qatar & KSA adapting the different business cultures. Handled a diversified portfolio: Banking, Automotive, TV/Radio network, Telecom, FMCG, Fast Food & Real Estate.


Business Director
Riyadh, Saudi Arabia
May 2017 - Present (4 years 1 month)
Client Servicing Director
In Communications
September 2015 - March 2017 (1 year 6 months)
Communication Strategy & Planning, Integrated Campaigns: ATL, BTL, TTL, Digital Engagement (Activation & Social Media).

- Alamrai: L'usine & Alyoum
- Alhokair F&E: Cinnabon - The Pizza Company - Simit Sarayi - Azal
- Bupa Insurance
- Bank Aljazira
- Takamol: Telework & IMS
- Maestro Pizza (Daily Food Co.)
Group Account Director
May 2014 - August 2015 (1 year 3 months)
Managing Riyadh office operations:
• Implementing the workflow processes between HQs and Riyadh office
• Identifying potential Clients, answering RFPs: Public & Private sectors
• Handling on a holistic level Clients and Partners
Account Director
Beirut, Lebanon
September 2012 - April 2014 (1 year 7 months)
Leading the Saudi Team in Riyadh
• Saudi Radio & Television Authority: Rebranding of the Saudi Network (9 Channels and 6 Radios) June 2013 - April 2014
• Zain KSA: Corporate & Retail portfolios Sept 2012 - April 2013
Senior Account Director
DDB Quatar
October 2011 - September 2012 (11 months)
Lead QNB team:
• Handling and Coaching efficiently others with systemic and logical approaches was a result of my experience with different companies, clients & brands in different geographical areas.
• Exceeding the client expectations has been a driver to lead teams into achieving more than their potential providing them with the necessary skills and tools to manage projects on their own.
Account Director
February 2010 - October 2011 (1 year 8 months)
QNB (Qatar National Bank) account
• Thoroughly understand the fundamentals of the client’s business
• Manage and influence senior-level client contacts and maintain positive working relationships
• Advise on all aspects of the marketing mix to achieve the client business objectives
• Coach and lead a team of 6 persons
• In charge of growing the client portfolio locally, regionally (MENA) and internationally (Europe) developing skills and expertise
Senior Account Manager
Dubai, United Arab Emirates
June 2009 - February 2010 (8 months)
Managed a portfolio of accounts:
BBK: Bank of Bahrain & Kuwait, 2nd Bank in Bahrain
CrediMax: Leader in Credit Cards Issuers (VISA, Master Cards, JCB)
Batelco: Bahrain Telecommunication Company, Leader in Bahrain
• Involved directly with all aspects of the campaigns
• Using an existing network of industry contacts to generate revenue
• Leading and training other members of the account team
• Leading project management activity
• Ensuring necessary actions are taken by the account team
• Maintaining and expanding relationships with existing clients
Account Manager
Dubai, United Arab Emirates
January 2007 - June 2009 (2 years 5 months)
Involved directly with all the aspects of campaigns
Managed several accounts from various industries:

• Automotive: Mitsubishi, Hyundai
• Banking: BBK, CrediMax (credit cards), Eskan Bank
• Telecom: Batelco
• Real Estate: BPHC, Emcan, Era Projects, Nomas Enterprises
Middle East Area Manager
Linkcom telecom
April 2005 - September 2005 (5 months)
Pre-masters internship: Managed the Middle East Area Portfolio and answered on French Telecom Tenders
Nexans Alcatel
November 2003 - November 2004 (1 year)
• Categorised & Structured Customers and Suppliers databases on SAP
• Handled product rates (catalogue, e-service…)
• Purchased, Customised & Merchandised the online order taking software


Master International Trade

2005 - 2006 (1 year)
Activities and Societies: Seminars "Turkey and the EU" Launched a project of a health and tourism guide for Lebanon and the Middle East area as the illustration to my Masters thesis “Medical Tourism”: the new way of travelling.

Maîtrise Administration Economique et Sociale

2002 - 2003 (1 year)

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