| Title | Trees |
| Agency | McCann London |
| Campaign | Pourable Sunshine - Heinz |
| Advertiser | H.J. Heinz |
| Brand | Heinz |
| Posted | November 2007 |
| Product | Salad Cream |
| Business Sector | Seasonings |
| Philosophy | The campaign celebrates the uplifting flavour of the sauce with a communication that captures a spirit of optimism and lightheartedness associated with summer. |
| Problem | For nearly a century, Heinz salad cream has been providing the nation with "optimism in a bottle". It has been a long standing hero of meal times, bringing the taste of summer to our plates come rain or shine. |
| Media Type |
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