Title | Confession |
Agency | Ogilvy India |
Campaign | #KyaDinThe |
Advertiser | Tata Sky Ltd. |
Brand | Tata Sky |
Date of First Broadcast/Publication | 2017 / 6 |
Business Sector | TV/Radio Programs & Stations |
Story | Tata Sky has launched a new ad campaign featuring veteran actor Sharmila Tagore. Consisting of three digital films, the new campaign promotes the classic cinema offering in partnership with Shemaroo Entertainment. Titled #KyaDinThe, the campaign features a grandmother (Sharmila Tagore) helping her grandson to woo his girlfriend. Most of grandma's love tips come from the classic Hindi movies. In the first ad, the grandmom extracts a confession from her grandson that he's actually in love with that girl he's frequently chatting with. |
Media Type | Television |
Length | |
Executive Creative Director | Sukesh Nayak |
Creative Director, Copywriter | Nishant Pratap |
Pratheeb Ravi | |
Creative controller (copy) | Chhavi Sahni |
Creative controller (art) | Soumen Nath |
Vice President (VP) | Jaikishan Menon |
Account Director | Karuna Nayak |
Account Executive | Sharon Faria |
Planning Director | Priyanka Nair |
Production Company | Hot Films |
Director | Sana Ahmed |
Director | Beeswaranjan Pradhan |
Producer | Payal Arora |
Actor / Celebrity | Sharmila Tagore |