Christian Quenneville

Christian Quenneville

Partner, Vice-President Business Development at SID LEE
Montreal, Canada

About me

<p>I’m a digital native who looks at everything through that lens. Timing is everything and having graduated in 96’, I’ve managed digital integration since its early days within full service agencies including McCann, Ogilvy, Cossette and Taxi. I made a leap into a dedicated digital business in 2008 at Nurun.</p>
<p>I’ve been fortunate to work with and lead some of the best in this industry. My career path has taken me from roles such as Account Management, Strategic Planning to General Management. My leadership style has been described as inclusive, transparent, and passionate. Oh that and sometimes a pain in the butt.</p>
<p>I am currently Partner & Vice-President, New Business at Sid Lee, one of the best performing agencies in the world according to Forbes. We are a global creative team of 650 professionals crafting innovative consumer experiences to drive value for top-tier brands. In other words, we kick ass and we’re growing, so hit us up if you need a hand.</p>
<p>I’m a Quebecker schooled in Ontario, and I’ve worked in Toronto, Montreal and New York. I currently call Montreal home, because it's a great city and; skiing and mountain biking are only 40 minutes away.</p>
<p>I love music and if you're bored, click on the Contact section to go my current playlist on Spotify<span> </span></p>


Vice-President Business Development, Partner
Montreal, Canada
May 2015 - Present (3 years 7 months)
Vice-President, Business Leader
Montréal, Canada
May 2014 - April 2015 (11 months)
Principal accounts:
Home Depot Canada, General Motors of Canada, General Mills, Liberté, LaPresse, Camoplast Solideal, Fondation du Canadien de Montréal.
Man of leisure
October 2013 - May 2014 (7 months)
I had the once-in-a-lifetime to pursue pleasurable social, cultural and athletic hobbies, rather than gainful employment.
General Manager
Montréal, Canada
February 2011 - October 2013 (2 years 8 months)
Principal accounts:
TELUS, Reitmans’, Bombardier, Smart Set, Groupe Germain, University of Ottawa, Microsoft, CapitalOne, Kraft, McCain, Sun Products.

Return to profitability within first six months after important New Business win (CapitalOne), creating buzz and communicating the holistic TAXI Montreal approach with the Pothole Season application and launch
Vice-President, General Manager
December 2009 - January 2011 (1 year 1 month)
Principal accounts:
AXA, Assurance Banque Nationale, Téléfilm, Clarins, BRP, L’Oréal Paris, Loews Hotels, Pleasant Holidays, Vidéotron, Michelin, Mont Tremblant

Full re-organization and a return to profitability in 12 months
Vice-President, Strategic Planing and Account Management
August 2008 - November 2009 (1 year 3 months)
Principal accounts:
BRP, L’Oréal Paris, Loews Hotels, Pleasant Holidays, Vidéotron, Michelin, Mont Tremblant

Our team went from being on the fence with many clients to valued partners in 18 months (quantitative surveys prove it). All accomplished without a single loss of client.
Vice-President, Director Interactive Marketing
2006 - 2008 (2 years)
The task:
Manage, redefine and, more importantly, grow the underperforming digital group of Cossette’s New York office

Principal accounts:
A&E, Webster Bank, United States Coast Guard, MasterCard Advisors, General Motors, Estée Lauder, National Jewish Health, McGraw-Hill

Landed two new name accounts in first 6 months: A&E Television and Webster Bank.
Director, Strategic Planning (Digital)
Montréal, Canada
2005 - 2007 (2 years)
The task:
Create and lead the digital strategic planning team, develop award-winning, business-driving projects that deliver results for our clients

Principal accounts:
General Motors of Canada (GM), Coca-Cola, Yellow Pages Group, Bell Canada, Molson, Dairy Farmers of Canada (DFC) and Transat AT
Project Director & Account Director
Montréal, Canada
2002 - 2005 (3 years)
Project Director
Toronto, Canada
2000 - 2002 (2 years)
Account Director & Project Director
Toronto, Canada
1997 - 1999 (2 years)


B.Com - Marketing, Entrepreneurship

1992 - 1996 (4 years)
Activities and Societies: Jeux du commerce, University of Ottawa Business Consulting Group

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