Dairygold - "One Magical Minute"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Ireland

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Brand: Dairygold
Country: Ireland

Advertiser: Kerry Foods

Title	One Magical Minute
Agency	Rothco, part of Accenture Song
Campaign	One Magical Minute
Advertiser	Kerry Foods
Brand	Dairygold
Date of First Broadcast/Publication	2019 / 2
Business Sector	Food
Philosophy	In an extension of Dairygold’s ‘Make a Minute for The Good Stuff’ campaign, creative agency, ROTHCO, have released a touching 40-second TVC ‘One Magical Minute’, which seeks to show the Irish public the value and impact of giving someone a spare minute of your time. Since launch, Dairygold has engaged consumers by connecting them with opportunities to put precious spare minutes to use by making time for the moments that matter most. In their 2016, ‘Do Good, Feel Good’ campaign, Dairygold centred their work around volunteering, enabling consumers to find minutes for The Good Stuff. They learned that volunteers that ‘do good’ received a far greater benefit than just spending time doing charity work - it actually improved their health and well-being. In 2018, they introduced micro-volunteering with their ‘Make a Minute for the Good Stuff’ campaign, giving the Irish public the opportunity to give their minute to do good, as well as feel good. This year, Dairygold attempts to deliver greater meaning with ‘One Magical Minute’. Directed by 03:07’s Kim Geldenhuys, the 40-second TVC depicts a touching family scene. A father uses a spare moment to show his daughter how to draw unicorns. And it turns out she spends her free time making them even better - much to the surprise of her proud dad. ‘One Magical Minute’ will run on TV, social, and digital channels from Monday 18th February.
Media Type	Television
Length	40 seconds
Executive Creative Director	Alan Kelly
Account Executive	Sophie Burke
Business Director	Rosie Rogers
Agency Producer	Emma Ellis
Account Director	Sarah Murphy
Strategy	Darius Pasalar
Digital Strategy	Colm Casey
Creatives	Alex Ingarfield
Creatives	Ciara Rapple
Business Director	Maxine Hands
Agency	Vizeum
Account Manager	Greta Sulcaite
	03
Director	Kim Geldenhuys
Director of Photography (DOP)	Noel Schoolderman
Producer	Jo Barber
Production Service	Hinterland
Edit Company	The Quarry
Editor	Owen Oppenheimer
Colourist	Joseph Bicknell
ONline	CHEAT London
Licensing Company	Leland Music
Sound Design & Mix	Kevin Breathnach
Music	Niamh's Theme