Nitsa Lotus

Nitsa Lotus

Managing Director at TBWA\ Sydney
Sydney, Australia

About me

With more than 20 years experience, Nitsa helped transform brands with big powerful ideas for businesses like VISA International, David Jones, Unilever, Colgate-Palmolive, Coca-Cola, ANZ, GlaxoSmithKline, St.George, Beiersdorf, Singapore Airlines and RaboDirect.
After a brief stint in New York at Saatchi and Saatchi, Nitsa settled in Australia and has helped create some of Australians most memorable campaigns including the “greedy banker” campaign for RaboDirect. Her experience ranges from launching new products for big blue chip brands to helping challenger brands take on leader brands - and win.
As Managing Director of Whybin TBWA, her renewed focus is to continue the agency’s growth trajectory and the positive momentum, with work that creates cultural impact. Her main focus will be on people, to create long term career opportunities and in turn create a culture that people want to be a part of. 

Positions

Managing Director
Pyrmont, Australia
January 2016 - Present (2 years 9 months)
With more than 20 years experience, Nitsa helped transform brands with big powerful ideas for businesses like VISA International, David Jones, Unilever, Colgate-Palmolive, Coca-Cola, ANZ, GlaxoSmithKline, St.George, Beiersdorf, Singapore Airlines and RaboDirect.

After a brief stint in New York at Saatchi and Saatchi, Nitsa settled in Australia and has helped create some of Australians most memorable campaigns including the “greedy banker” campaign for RaboDirect. Her experience ranges from launching new products for big blue chip brands to helping challenger brands take on leader brands - and win.

As Managing Director of Whybin TBWA, her renewed focus is to continue the agency’s growth trajectory and the positive momentum, with work that creates cultural impact. Her main focus will be on people, to create long term career opportunities and in turn create a culture that people want to be a part of.
General Manager
Pyrmont, Australia
October 2006 - Present (12 years)
Head of Account Management
Pyrmont, Australia
2006 - 2010 (4 years)
Account Director
Sydney, Australia
2000 - 2006 (6 years)
Account Manager
Lowe Lintas
January 1998 - September 2000 (2 years 8 months)

Education

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