Julie Bilby

Julie Bilby

Program Manager, Master of Advertising at RMIT University
Melbourne, Australia

About me

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Program Manager, Master of Advertising
Melbourne, Australia
December 2016 - Present (5 years 8 months)
Program Manager and Senior Lecturer in Advertising. Areas of specialisation include: advertising strategy; art direction; creative advertising; advertising industry and consumer insights in China
Senior Lecturer, Advertising
Melbourne, Australia
January 2016 - Present (6 years 7 months)
Lecturer and researcher in the Bachelor of Communication (Advertising) program. Areas of specialisation include: art direction; creative advertising; advertising industry and consumer insights in China
Program Manager, B.Comm Advertising
Melbourne, Australia
January 2011 - December 2015 (4 years 11 months)
Program Manager and lecturer, Bachelor of Communication (Advertising) and Master of Advertising programs (2010 - 2013). Courses taught: Creativity in Advertising (postgrad); Creative Advertising, Advertising and Society, Introduction to Advertising, Design for Advertising (undergrad)
Melbourne, Australia
August 2009 - January 2011 (1 year 5 months)
Lecturer: Introduction to Advertising; Advertising and Society; Creativity in Advertising
Tutor: Design for Advertising; Visual Language
Oxford, United Kingdom
June 2006 - July 2008 (2 years 1 month)
Production Controller, Dictionaries; Primary
Production Manager (April - July 2008)
Art Director
Freelance Art Direction
1994 - 2006 (12 years)
Advertising art direction
Art Director
Mattingly and Partners
1993 - 1994 (1 year)
Art Director
Baker Hill and Associates
1988 - 1992 (4 years)
Design, illustration, art direction, client management


Doctor of Philosophy (Ph.D.) - Advertising creativity, consumer creativity, China

2010 - 2014 (4 years)
Thesis title: Advertising creativity in China: An examination of Chinese industry perceptions and consumer responses to advertising creativity

Master of Business (Marketing) - Marketing

2004 - 2005 (1 year)
Minor thesis title: "An investigation of alternatives to invasive fundraising techniques for Nonprofit Organisations in Australia"

Bachelor of Arts (Visual Communication) - Design, Advertising - Art Direction

1984 - 1986 (2 years)

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