Gesicht Zeigen! An association encouraging people to stand against racism in Germany - "Hitler Hashtag"

Ogilvy Germany

Ogilvy Germany Berlin, Germany

Awards

6630

Brand: Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Country: Germany

Advertiser: Gesicht Zeigen!

Title	Hitler Hashtag
Title (original language)	#Hitler
Brief	Right-wing populism is getting strong once again on German streets, but even stronger in the internet. Populists and agitators are abusing the web and using social networks to attract people through propaganda. Their aim: to shift society to the right-wing. As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members. To show the imminent danger of social media in the wrong hands, we created a symbol. Starting with an icon that reigns supreme on the internet: the hashtag. By simply adding a specific background to the symbol we completely changed its meaning, directly referring to the Nazi swastika. The Hitler Hashtag was born.
Agency	Ogilvy Germany
Campaign	Hitler Hashtag
Advertiser	Gesicht Zeigen!
Brand	Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Posted	November 2018
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	An association encouraging people to stand against racism in Germany
Media Type	Print
Chief Creative Officer	Stephan Vogel
Managing Creative Director	Tim Stuebane
Copywriter	Holly Attrill
Copywriter	Anke Roell
Art Director	Philipp Bertisch
Art Director	Stephan Westerwelle
Photographer	Karsten Wegner
Agency Producer	Alexander Pfaff
Advertiser's Supervisor	Sophia Oppermann
Advertiser's Supervisor	Rebecca Weis
Account Management	Max Brunner
Account Management	Constanze Kobe
Art Buyer	Martina Diederichs
Media Agency	Mindshare
Post Production	H&O