Madonna Bagder

Madonna Bagder

Chief Creative Officer/Founder at Badger and Winters
New York, United States

About me

30-year advertising veteran and founder of #WomenNotObjects, Madonna Badger remains Chief Creative Officer leading the brand, design, and advertising driving Badger & Winters' success.

In 2016, after announcing that she and her agency would no longer create imagery that objectifies women, the agency won Advertising Age Northeast Small Agency of the Year and the Gold award for Best Digital Campaign for #WeSeeEqual, P&G's global platform to take on unconscious bias. #WomenNotObjects was awarded the first-ever United Nations award for Social Development Goal #5 for Gender Equality. One year later, Badger & Winters won the JCPenney Agency of Record business with a new brand platform that focuses on what unites Americans in this time of deep division. The agency is also AOR for Calia by Carrie Underwood, a brand they designed from the ground up for Dick' Sporting Goods, and is proud to work with clients including P&G, MetLife, Pepsi, EA, Beam Suntory, Vera Wang, Diane Von Furstenberg, Godiva, and Rodan and Fields.

Prior to founding Badger & Winters at the age of 29, Madonna began her career at Esquire and Madame Figaro in Paris, before launching the first issue of Allure. In 1990, she joined Calvin Klein and her work on the Mark Wahlberg and Kate Moss campaigns for the launch of CK One helped reinvent the company.

Madonna has been featured in Vogue and WWD, named one of Daily Variety's "The Gotham 50," Crain's "Forty under Forty," and has spoken at such events as Cannes Lions 2016, the Forbes Women's Summit, and a Clinton Global Initiative panel on advertising and gender bias.


Chief Creative Officer/Founder
New York, United States
1994 - Present (26 years 9 months)
Badger & Winters is an advertising, brandingand design agency specializing in creatingpowerful ideas that establish enduring emotionalconnections with women.
Being creatively led by a woman informs ourcollaborative process and deeply empathicapproach to understanding women’s valuesand desires.
Our goal is nothing short of brand love. 


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