| Title | Reimagine Zahra's World |
| Agency | Ogilvy UAE |
| Campaign | Reimagine Zahra's World - The Ultimate Photoshop Battle for Good |
| Advertiser | United Nations High Commissioner for Refugees |
| Brand | United Nations High Commissioner for Refugees UNHCR |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Human Rights |
| Philosophy | To launch a successful fundraising campaign, we needed a way to overcome the apathy and reframe the portrayal of refugees in the media. We asked the Photoshop community to reimagine the world of a refugee child. They did and people donated to make it happen. |
| Media Type | Case Study |
| Copywriter | Prajakta More |
| Executive Creative Director | Logan Allanson |
| Head of Art | Ben Griffiths |
| Chief Creative Officer | Paul Shearer |
| Production Assistant | Tamer Samy |
| Production Assistant | Karim Mahmou |
| Production Assistant | Saleh Adly |
More Work
SEE ALLSeasonal Posters 12
- BRAND:
- Mall of Qatar
- AGENCY:
- Core Studios Ad
Seasonal Posters 11
- BRAND:
- Mall of Qatar
- AGENCY:
- Core Studios Ad
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- Mall of Qatar
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- Core Studios Ad
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- BRAND:
- Mall of Qatar
- AGENCY:
- Core Studios Ad
Seasonal Posters 8
- BRAND:
- Mall of Qatar
- AGENCY:
- Core Studios Ad
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- BRAND:
- Mall of Qatar
- AGENCY:
- Core Studios Ad
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- BRAND:
- Mall of Qatar
- AGENCY:
- Core Studios Ad
Seasonal Posters 5
- BRAND:
- Mall of Qatar
- AGENCY:
- Core Studios Ad
Seasonal Posters 4
- BRAND:
- Mall of Qatar
- AGENCY:
- Core Studios Ad