| Title | More to Explore 2 |
| Agency | Serviceplan Group |
| Campaign | More to Explore |
| Advertiser | Perfetti Van Melle |
| Brand | Chupa Chups |
| Date of First Broadcast/Publication | 2022 / 5 |
| Business Sector | Candies |
| Philosophy | The new Chupa Chups XXL print campaign from Serviceplan Group is out of this world ‘More to Explore’, a new print and OOH campaign for Chupa Chups, visually transforms the delight of enjoying a longer-lasting lollipop into an expedition to the majestic universe of taste. The eye-catching campaign conceived by Serviceplan Group and crafted by Illusion CGI Studio made the product the star of the imagery, embracing every detail from surface to air bubbles and translucent gum core: an XXL eye-candy. Serviceplan worked closely with innovative CGI studio Illusion in Bangkok. And the mission is fruitful: stunning details combined with the vibrant colors of the four iconic Chupa Chups flavors – Cola, Apple, Strawberry and Tutti Frutti – open up imaginative new worlds, ready to be discovered. |
| Media Type | |
| Chief Creative Officer | Alexander Schill |
| Global Head of Art | Michael Wilk |
| Art Director | Mirjam-Olga Strzata |
| Managing Partner | Florian Klietz |
| Photography / Illustration | Illusion CGI Studio |
| Marketing Director | Nicola Weiss |
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