Sheldon Sequerah
Account Manager at Naga DDB Malaysia
Petaling Jaya, Malaysia
TitleThe Bucket Sessions
Agency
Campaign The Bucket Sessions
Advertiser KFC
Brand KFC Malaysia
Date of First Broadcast/Publication 2017 / 9
Business Sector Restaurants & Fast Food
Story What happens when strangers bond over a bucket of KFC? Well KFC is aiming to depict just that.

While the nation ushers in the upcoming National Day and Malaysia Day, KFC Malaysia is seizing this opportunity to launch a campaign based on the spirit of unity, over its bucket of fried chicken. The main idea is to cheekily illustrate budding relationships between strangers of polar opposites over a bucket of KFC. Besides that, the thought behind KFC’s “The Bucket Sessions” is also to show that Malaysians have a lot more in common than they think – their love for food is one of it.

In a statement, KFC said it recognises that mealtimes are more than just heartwarming quality time spent with loved ones. It added, “Food can be the best ice-breaker that captures life’s precious moments especially as we share stories, listen and connect to one another while having a meal together.”
Media Type Web Film
Length
Executive Creative Director
Deputy Executive Creative Director
Associate Creative Director
Copywriter
Copywriter
Copywriter
Copywriter
Art Director
General Manager
Account Director
Account Manager
Account Executive
Project Manager
AV Manager
AV Producer
AV Intern
Director
Assistant Director
Director of Photography (DOP)
Producer
Production Company

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