| Title | Underground |
| Agency | MullenLowe UK |
| Campaign | Clever Choice |
| Advertiser | Calor Gas |
| Brand | Calor Gas |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Others |
| Story | TwitterFacebookPinterestLinkedinGoogle Plus Calor Gas, supplier of liquefied petroleum gas (LPG), has launched its ‘Clever Choice’ campaign, which showcases its unique autumn/winter offerings. The ads juxtapose clever and not-so clever choices to showcase the fact that Calor gas tanks live underground, and come with auto top-up technology. The campaign launches with two versions of the TV execution, ‘Horny Bull’. In the films, shot by Spendser from MadCow, Calor humourously dramatises the advert’s protagonist making a not-so clever choice (using a metal detector in a field with an angry bull), and a clever choice (choosing to heat his off-grid home with Calor’s auto top-up technology in one version and discreet underground tank in the other). |
| Media Type | Television |
| Length | |
| Agency | MullenLowe UK |
| Post Production | Framestore |
| Sound | 750mph |
| Production Company | Burger Films |
| Media Agency | Blue449 |
| Producer | Simon Brooks |
| Director of Photography (DOP) | Richard Mott |
| Executive Producer | Jonas Blanchard |
| Director | Spendser |
| Account Manager | Harriet Pinnington |
| Account Team Lead | Megan Kelly |
| Creative Director | Andy Long |
| Designer | Ryan Self |
| Agency Producer | Bel January |
| Creative Team | Ben Evans |
| Creative Team | Adam Sears |
| Account Team Lead | Sophie Arnett |
| Account Manager | Paul Wilde |
| Agency Producer | Rose Reynolds |
| Agency Producer | Vanessa Hunt |
| Account Manager | Isobel Dighe |
| Director | Matt Huntley |
| Executive Creative Director | Rich Denney |
| Art Director | Guy Bevitt |
| Creative Director | James Millars |
| Account Manager | James Pool |
| Brand Strategy Director | Jo Delanney |
| Chief Creative Officer | JMS |
| Strategic Planner | Will Allen-Mersh |
| Agency Producer | Lisa Tuck |
| Editor | Lee Mitchell |
| Retoucher | Pete Stedman |
| Post Production | Unit Media |
| Production Company | Madcow |
| Post Production | Grade Time |
| RTVC | Horny Bull |