| Philosophy | To celebrate the official rollout of the Equinox SUV in the Chinese market, Chevrolet has teamed up with the Discovery Channel to share, for the first time ever, the stories of three world-renowned professional wilderness photographers, and uncover the tales behind their amazing work, in an effort to inspire those who dare to explore. The photographers featured include Andy Casagrande, an Emmy Award winner and an expert in filming great white sharks, Sophie Darlington, a former model, who has devoted herself to the wilderness, and Mungo, known as the “Man behind Bear Grylls”. From shooting polar bears to desert dust storms, the Chevrolet Equinox was there to support their achievements and assist in recording their brave explorations. This fully-integrated campaign is currently running across China on WeChat, outdoor billboards, as well as a series of 30-second and 15-second TV commercials broadcast on CCTV and other local satellite channels. |