| Title | Don't Waste: The print ad that was never printed |
| Brief | “Daha Az Tüket!” means “Don't Waste!” Beko wanted to draw attention to is energy-efficient domestic appliances for Earth Day. Working with its agency, it redesigned the classified ads page of one of the most popular newspapers in Turkey. Nothing was erased, but by reducing the type size and compressing the ads a little, the tagline appeared as a white space. It was a print ad that didn’t waste any ink! |
| Agency | McCann Istanbul |
| Campaign | The Inefficients |
| Advertiser | Arcelik |
| Brand | Beko |
| Posted | November 2017 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Story | "Daha Az Tüket!" or in English: "Don't Waste!" Beko with its environmental vision provides products with energy efficiency and wants to put emphasis on the subject in communication. So, we were supposted to underline the importance of energy-efficiency for the Earth Day. We had a print ad idea for that. Didn’t print it though. Instead, we redesigned the classified advertisement page of one of the most popular newspapers in Turkey: Posta. Without erasing anything… We only reduced the type size and compressed the ads a little. Then we wrote the tagline only using the gap obtained. |
| Media Type | |
| Creative Director | Ugur Cakir |
| Creative Director | Cenk Oztunali |
| Copywriter | Korcan Yavuz |
| Copywriter | Yigit Zigal |
| Art Director | Engin Ger |
| Art Director | Aybars Gurlu |
| Agency Producer | Zeynep Dogu |
| Agency Producer | Cansu Yilmaz |
| Client Services Director | özlem milor islam |
| Client Services Director | Eren Kayserilioglu |
| Client Services Director | Pelin Toykan |
More Work
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- BRAND:
- Beko
- AGENCY:
- Universal McCann
Don't Waste
- BRAND:
- Beko
- AGENCY:
- McCann Istanbul