| Title | Discover New Music With Emojis |
| Agency | Wieden + Kennedy |
| Campaign | Discover New Music With Emojis |
| Advertiser | Spotify |
| Brand | Spotify Japan |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Online Leisure & Entertainment Services |
| Story | Spotify is a music platform that gives people recommendations on what music they may like based on their listening history. To communicate this function in a fun social way, Spotify launched a Twitter campaign where people could tweet using the hashtag #絵文字で音楽発見 along with three emojis that describe their music taste, in order to have Spotify tweet back with a song recommendation. To promote this campaign we created a series of eight short clips that take emojis and brings them to life in a musical way. |
| Media Type | Social Media |
| Length | |
| Art Director | Marek Okon |
| Art Director | Sam McCluskey |
| Designer | Marek Okon |
| Animator | Takahashi Ohashi |
| Animator | Marek Okon |
| Animator | Shane Lester |
| Sound Designer | Masataka Odaka |
| Executive Creative Director | Tota Hasegawa |
| Executive Creative Director | Mikey Farr |
| Account Executive | Ai Kawasaki |
| Account Director | Takemi Sakairi |
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